Benefits on Google Expanding the People Also Ask Feature
The PAA or that People Also Ask feature has various questions that are connected to the query being search first and this is displayed in the search results on the desktop as well as the mobile. When a certain user clicks on the question in such PAA feature, there is a drop-down showing up the featured snippets which are termed quick answers from another search result.
For many PAA results, every time that the user would be clicking such extra PAA question, the new dynamically loading question would then be shown below. There have been some instances of infinite PAAs but a lot would stop after several new questions. The PAA feature is initially showed in search results in 2015. Be aware that the organic search feature is essentially a part of the ongoing efforts of Google to be able to improve such search experience as well as to keep the searches in such Google interface much longer.
Know that unlike such featured snippets, the People Also Ask feature is certainly moving around the first page of these result pages. However, a lot of the PAAs showed below on the first SERP.
There had been that increase in popularity of the People Also Ask feature when Google put this in 2015. You must learn that the PAA is really one of the growing search result page features and this is also a lot faster even such featured snippets known as quick answers.
What you should know is that such PAAs actually show in 70 percent of the search results that show snippet and this seems to be using the same source for answering the featured snippets and the different PAA questions. What you must know that this means that ranking such answer to a featured snippet and that PAA question may lead to many cases of exposure. You have to know that one PAA can actually appear in over 20 search result pages.
If you try to rank like the answer in People Also Ask question, you have to optimize in the same way like how you would for that featured snippet. It is very important that you actually answer the question in a clear, concise and authoritative way. Taking such question or answer approach to content provides a lot better user experience through aligning to the user intent with the pertinent content.
It would be great that you go through the website so that you will be able to get more info on the benefits of Google expanding the People Also Ask feature. Through this, you will have more knowledge on how you will be able to benefit from the PAA.